Company News, Marketing News

Body Hair Grooming Line Meridian Rebrands with Inclusive Campaign ‘Bare, Buzz, Bush’

Industry veteran Ingrid Jackel, former CEO of Yes To and Physicians Formula, is at the helm.

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By: Christine Esposito

Editor-in-Chief

Meridian, the Los Angeles body hair grooming brand founded in 2019, has rebranded and is shifting away from male-centric positioning to a more inclusive, “body hair-positive, and judgment-free” self-care brand. Industry veteran Ingrid Jackel is in the c-suite to help guide the brand through the effort, according to Pangaea Holdings, which owns the brand. Jackel is seasoned executive in beauty; she was CEO of Yes To for more than four years and has also served as CEO of Physicians Formula and ...

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